20150623-MACQUARIE-长城汽车(2333):SHARES_PUMMELLED_ON_SMART_MARKETING_MOVE-703879

$长城汽车(hk02333)$
As of mid-day Thursday,Great Wall Motor’s shares have sold off more than 10% over two days in a knee-jerk response to what in our view is a smart marketing move.It appears investors in the Hong Kong market have missed the point that if you want to attract customers,you promote your best-selling products,and not the duds,to attract traffic to your stores.As such,we see the price cuts GWM announced for the H2 and H6–its top-selling SUVs–as a brilliant market move.The cuts are only until the end of September,ending ahead of the 4Q peak selling season when GWM typically posts 30% of its sales.
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*声明:文章为作者独立观点,不代表格隆汇立场

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