德意志银行-青岛海尔(600690)Market presence, opportunities and strategies-20181006

Following the recent company announcement regarding an IPO in the German market, we have prepared this report to help investors better understand the company and the industry. In this report we analyse Qingdao Haier’s competitive positioning, with a focus on (1) peer comparison; (2) kitchen and EU growth opportunities; and (3) Haier’s strategies to grow Smart Home solutions while improving execution. Please note we are restricted on the stock.